Common Ground
Ecommerce Store
- Shopify
- CRO
- Design
- Ecommerce
A Shopify store for a retail brand, with a simpler path from browse to checkout.
An ecommerce storefront focused on collections, product pages and a short checkout. Designed to stay tidy as the catalogue grows.
Challenge
Products were hard to compare and the buying path felt longer than it needed to be.
Solution
A cleaner Shopify theme with clearer collections, product templates and checkout cues.
Outcome
Created a clearer, more maintainable experience ready for future content and features.
